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May 2, 2024

Want to spend the night in a Paris museum?

  • CEO Brian Chesky says that 4,000 Airbnb users will win a chance to get one of the 11 “icon” listings.
    • By DAVID KOENIG
    AP Business Writer

    In a mad mix of game-show glitter and marketing flash, Airbnb is offering customers a chance to spend a night in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars.

    Those and other chimerical listings are part of a splashy new campaign by the short-term rental giant, which wants to portray itself as a company that sells experiences and not just alternatives to staying in a hotel.


     
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