March 21, 2007

Winning presentations are all about the client

Meg Winch

Remember the old joke about the bad date that goes something like this: the man or woman leans across the table and says to his or her date, “So, enough about me … tell me what you think of me?”

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Previous columns:

• Daily interactions, large and small, build a reputation, 08-31-2005
• Identity make-overs: a few simple steps, 07-02-2003
• Growth can bring opportunity or chaos, 03-26-2003
• Marketing plans: a guide through good, bad times, 01-29-2003
• How to create a successful marketing plan for your firm, 01-22-2003
• In tough times, inspiring marketers lead the way, 10-16-2002
• Careful event planning prevents nightmares, 08-21-2002
• Should A/E/C marketers uphold a code of ethics?, 07-24-2002