July 24, 2002

Should A/E/C marketers uphold a code of ethics?

Litven

It seems that almost every week a new case of ethical misconduct in the business world is reported.

Lynn Stout, professor of security regulations at UCLA Law School, said in a recent interview there’s been a general degradation of ethics the past five to 10 years where personal gain is favored over corporate profits.

. . .

Previous columns:

• Flying solo in marketing, 05-22-2002
• Writing from the ground up, 04-24-2002
• When layoffs are near, keep resume ready, 02-13-2002
• Web sites as marketing tools, 11-21-2001
• Marketing quality programs, 08-01-2001
• Making the most of your PR plan, 06-06-2001
• Planting the seeds of motivation, 04-04-2001
• Take the risk out of your marketing hires, 02-14-2001

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