August 21, 2002

Careful event planning prevents nightmares

Mader

The subtitle of this article sounds like a tragic headline straight from the front page of the daily newspaper. However, what I’m referring to is event planning, which can include all of the above challenges and more.

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Previous columns:

• Should A/E/C marketers uphold a code of ethics?, 07-24-2002
• Flying solo in marketing, 05-22-2002
• Writing from the ground up, 04-24-2002
• When layoffs are near, keep resume ready, 02-13-2002
• Web sites as marketing tools, 11-21-2001
• Marketing quality programs, 08-01-2001
• Making the most of your PR plan, 06-06-2001
• Planting the seeds of motivation, 04-04-2001