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Architecture & Engineering: Marketing Matters

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August 21, 2002

Careful event planning prevents nightmares

  • Chaos and injury, fighting and disappointment -- when bad things happen to good plans.
  • By MARY MADER
    ESM Consulting Engineers

    Mader
    Mader

    The subtitle of this article sounds like a tragic headline straight from the front page of the daily newspaper. However, what I’m referring to is event planning, which can include all of the above challenges and more.

    . . .

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