October 16, 2002

In tough times, inspiring marketers lead the way

All signs point to a not-too-shiny future in Washington state. This is especially true for the professional service industries, from A/E/C to all types of design firms. Jobs start, then stop. Layoffs continue.

In these uncertain times, what can we, as marketers, do to increase morale and productivity?

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Previous columns:

• Careful event planning prevents nightmares, 08-21-2002
• Should A/E/C marketers uphold a code of ethics?, 07-24-2002
• Flying solo in marketing, 05-22-2002
• Writing from the ground up, 04-24-2002
• When layoffs are near, keep resume ready, 02-13-2002
• Web sites as marketing tools, 11-21-2001
• Marketing quality programs, 08-01-2001
• Making the most of your PR plan, 06-06-2001