March 26, 2003

Growth can bring opportunity or chaos

The measure of a firm’s success is often equated with its size: how many offices it has, how many warm bodies fill the cubicles and how much is billed in any given year.

There is pressure on firms to multiply, expand and conquer new territory -- all in an effort to keep up with the pace of competitors, and to further the success of the business. But growth brings the potential for opportunity and chaos.

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Previous columns:

• Marketing plans: a guide through good, bad times, 01-29-2003
• How to create a successful marketing plan for your firm, 01-22-2003
• In tough times, inspiring marketers lead the way, 10-16-2002
• Careful event planning prevents nightmares, 08-21-2002
• Should A/E/C marketers uphold a code of ethics?, 07-24-2002
• Flying solo in marketing, 05-22-2002
• Writing from the ground up, 04-24-2002
• When layoffs are near, keep resume ready, 02-13-2002