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July 2, 2003
Identity make-overs: a few simple steps
Choosing the right designer and involving a range of employees are key to successful branding.
By RACHEL DWYER
Special to the Journal
Dwyer
|
Branding, identity, logo. These are terms that put fear on the faces of engineers, a vision of dollars wasted into the minds of principals and glee into the hearts of marketers.
Well, that was until I was thrown to the sharks.
. . .
Previous columns:
- Growth can bring opportunity or chaos, 03-26-2003
- Marketing plans: a guide through good, bad times, 01-29-2003
- How to create a successful marketing plan for your firm, 01-22-2003
- In tough times, inspiring marketers lead the way, 10-16-2002
- Careful event planning prevents nightmares, 08-21-2002
- Should A/E/C marketers uphold a code of ethics?, 07-24-2002
- Flying solo in marketing, 05-22-2002
- Writing from the ground up, 04-24-2002
