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August 31, 2005
Daily interactions, large and small, build a reputation
By DYAN PFITZENMEIER
Special to the Journal
Pfitzenmeier
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Your firm is a major asset, worthy of careful planning and nurturing.
Relating to your stakeholders — employees, clients and government agencies — is not just cosmetic. It is substantive communication, letting people know what you stand for, who you are and what you do.
. . .
Previous columns:
- Identity make-overs: a few simple steps, 07-02-2003
- Growth can bring opportunity or chaos, 03-26-2003
- Marketing plans: a guide through good, bad times, 01-29-2003
- How to create a successful marketing plan for your firm, 01-22-2003
- In tough times, inspiring marketers lead the way, 10-16-2002
- Careful event planning prevents nightmares, 08-21-2002
- Should A/E/C marketers uphold a code of ethics?, 07-24-2002
- Flying solo in marketing, 05-22-2002
