In case you, dear reader, doubt big time American business is interested in the business opportunities of green, look no further to be convinced than the attendance list at a business-oriented event this week.

Amazon. Boeing. Battelle. Microsoft. The Bill and Melinda Gates Foundation. Expedia. Seattle City Light. The list read like a who’s-who in Northwest business.

The event was presented by Climate Solutions and McKinsey & Co. It presented a global view of business opportunities, and discussed cost effective strategies for Washington’s place in the market. A panel of leaders talked afterwards about where Washington is.

All the panelists were interesting. But after the event was done, attendees spent most of their time twittering about the perspective of Rob Bernard, chief environmental strategist at Microsoft. It is, after all, Microsoft.

Bernard was appointed to the role last winter. To read more about him (apparently he began his career in construction and building management), visit ‘A blog by Joev’ here.

So how does Microsoft see the world and its role in sustainability?
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