Readers, I’m sorry I haven’t posted in a couple days here, but like I mentioned in an earlier post, September is CRAZY. Tuesday, that craziness was exemplified by my calendar, which had me rushing from the Urban Land Institute’s launch of the Quality

Busy, busy times!

Growth Alliance in downtown Seattle, to a panel discussion (that I moderated) in Bellevue, and back to our offices in Pioneer Square to write up the story. Whew.

In case you missed both those events (and the recommendations put out by the Western Climate Initiative to boot) here is a rundown for your viewing pleasure:

The Quality Growth Alliance. Anyone remember Reality Check in April? The huge event that got 250 big-wigs playing with Legos? At that event (DJC story on it here), I spoke with Jim Potter of Kauri Investments who told me it was a great planning exercise as long as the results didn’t fade away into the sunset. Well the alliance is the attempt of prominent groups - from the UW’s College of Architecture and Urban Planning to NAIOP - to make sure the results stick around and influence future planning policy. More info in my story in today’s DJC or at their Web site.

The Panel Discussion. In case you missed this one, it was a lot of fun. Hosted by SMPS, panelists represented various fields of the AEC community (architecture, engineering, construction) and were Eric Anderson of MulvannyG2, Jeffrey Cox of Triad Associates, Rae Anne Rushing of Rushing and Yancy Wright of Sellen Construction Co. Among some of the interesting tidbits:

• Collectively, panelists said sustainable or green design is changing so quickly, that as soon as you read about it, it’s old. If you want to know what’s going on you need to work to educate yourself. This is true for everyone, and especially for marketers.
• Marketing and public relations professionals, they said, need to be really careful about sounding really stupid. Oftentimes they (and I incidentally) get press releases that virtually make no sense. If you’re going to write about green systems or projects, understand it, otherwise you run the risk of major embarrassments (I can’t tell you how often I get press releases that tell me a product will get me 10 “Leeds” points).
• Green building doesn’t have to be more expensive if you start from the beginning and have the right leaders on board. If you start thinking about integrative design and green systems midway through a project, there’s a good chance it’s going to be more expensive.
• Everyone needs to be on board with green building, even those who have been in the industry for many years and are hesitant to change the way they work. Panelists said they need all disciplines at an eco-charette and that bringing and open mind really, really helps.
• Definitions aren’t clear and because everyone has different definitions…. it’s hard to understand what a word, be it ‘eco-charette,’ ’sustainability’ or ‘integrative design,’ means to a specific person. Define those definitions for your project, or your company.

Western Climate Initiative. And don’t forget yesterday’s announced recomendations by the Western Climate Initiative for a regional cap and trade system. If you want to learn more about this one, read the Seattle Times or the PI.

Also, if you’re looking for an interesting way to fill your Thursday evening, Patrick Bellew of Atelier Ten will speak at the downtown Seattle Library at 5:30.

That’s all for today folks. If I don’t thank you enough, thanks for reading!