24,000 attendees, 1,800 booths: Critical Mass at Greenbuild?
Austin, Pittsburgh, Portland, Denver, Chicago, Boston…now Phoenix! Greenbuild has grown by leaps and bounds from the first year I was inspired by this movement, at my first Greenbuild in Pittsburgh. As I look around at all of the people, booths, products, educational sessions - a plethora and flurry of excitement washes over me.
Have we finally reached the critical mass to ‘main street green’ as USGBC suggests?
As usual, it’s great to touch in with practitioners from around the country who helped launch this movement over a decade ago, and to be reminded of just how much Pacific Northwest is infused in the spirit of this movement. The Lucia Athens, the Jim Goldman’s, the Lynne Barker’s and the Tom Paladino’s of the world are beaming in the glow of the energy of this place.
While we celebrate Turner’s 100th LEED building and a clinking of glasses, we recognize our job is far from done. This is just the beginning. Now is not the time to rest. Now is not the time to congratulate ourselves on a job well done.
We need to continuously pull the movement forward with hope and optimism and I’m proud to stand by the International Living Building Institute as Jason McLennan, Eden Brukman and others roll out the evolution in the way we redefine our buildings within the context of our current paradigm.
This morning I heard ‘Re-membering: the Patterns of Living Systems’ from Bill Reed, Penny Bonda, Jon Boecker, Dayna Baumeister and am reminded that again, the key to transformation is all about an evolutionary mindset. I recognize the complete mindset shift that needs to take place if we are going to save our planet from ourselves.
The messages are compelling, and I wonder, are the masses getting the right message? Let’s see what Rick Fedrizzi, Al Gore and Sheryl Crow (?!!??!) have to say tonight. Stay tuned!
Marni Jade Evans, the Living Project

