The other day, I was talking with Pam Worner, top dog at Green Dog Enterprises (yes, that's her official title) about a new green house project. When Pam just about shocked me out of my chair with the following sentence: "We had the best year ever last year but not without a lot of anxiety." That's right; 2009 was her company's best year ever.
First, some history. Green Dog Enterprises is a consulting firm that has been around for four years. It "promotes
She has worked on a number of cool projects, many of which are listed here.
To survive this past year, Green Dog did a number of key things. First, it didn't turn down any job and expanded the kind of work it did. It did consulting, marketing, verification and worked in niches that weren't being filled. Second, it spread out geographically to areas that green building consultants don't always concentrate on. Areas like Pierce, Thurston, San Juan and Jefferson counties. Third, it cut overhead and moved into an office in Worner's house.
In other words, Green Dog worked with 50 different clients in 2009. That's up 50 percent from the year before, Worner said.
Worner said a lot of her growth came from areas outside of King County. In King County, she said, "you probably can't swing a cat without hitting some sort of green building expert." But those experts don't always go to neighboring areas where demand for green systems and projects are also growing exponentially.
Still, there was a lot of anxiety about surviving. But for every one thing that disappeared, another two things reappeared, Worner said.
Worner only works with green projects and attributes her success in the past year to that work. She said she knows of several builders who say that it is the green focus that has kept them competitive during the downturn.
Moving forward, Worner is confident she can continue her momentum. "This will be an even better year."