DJC Green Building Blog

GreenBuild Day 1: Colin Powell says he knows more about green building than you think

Posted on November 17, 2010

This morning, former U.S. Secretary of State Colin Powell gave the keynote speech at the USGBC's GreenBuild Conference in Chicago. He said he knows more about green building than you think.

Powell's green building credibility, at least during his talk, came from three things: a $1 billion annual budget for building embassies during his time as a politician, his work with Silicon Valley venture capital firm Kleiner, Perkins, Caufield & Byers that is funding

Colin Powell
Bloom Energy, and his association with a LEED platinum affordable housing building in the Bronx bearing his name.

However, his talk didn't really focus on green building. Instead, it focused on the state of the country, motivating Americans and creating true leadership to support our economy and continue improving America. A big part of this effort, he said, is energy efficiency.

Powell said those in the green building sector need to look at what they're doing and see the broader purpose:

"Your purpose is to help the world use less energy, to help the world promote its environment and above all to help the world grow economically so that more people can come up out of poverty and despair... you have got a purpose for your future.

"What you’re doing is building green buildings and that's wonderful but what you’re really doing is helping the world deal with its energy needs and helping the world create growth for those in need."

Powell said this effort is playing a major role in the U.S.'s national security policy because it is reducing energy needs. However, he also said the U.S. can never be totally energy independent and that we need all sorts of energy: wind, solar, nuclear and coal. I'm guessing a number of you would take issue with that.

Overall, the talk careened from America's place in the global economy to our country's future to terrorism to leadership. Powell spoke personally about having a 2.0 GPA in college, being a son of immigrants and being a new soldier soon after the army was desegragated. None of these things matter, he said.

"It doesn't matter where you start in life, it's where you end up but more importantly, what did you do along the way?”

He spoke about aging in a world of new media "I'm analog trying to become digital" and about the emptiness he felt immediately after leaving his post as secretary of state (to deal with it, he needed to find other intellectually challenging opportunities, such as his work with Kleiner and with his effort to promote education nationally).

As a speaker, Powell was engaging and funny, repeatedly making the audience (and me) laugh. It's nice during these talks when you can lose yourself to some degree in what the speaker is saying and allow yourself to be transported, rather than always remaining detached from the subject matter. If you have a chance to hear him speak, I would highly recommend it.

Are you here? What did you think of the talk? Were you impressed with the overall inspiration or upset that it didn't focus more on green building? Would love to hear your thoughts!

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Comments (1) Trackbacks (1)
  1. As a former infantryman, I immediately resonated with Colin Powell. I found his message practical, inspiring and sometimes riviting. I love it!

    I do think you captured the hilights well above, including the part about, ” the U.S. can never be totally energy independent and that we need all sorts of energy: wind, solar, nuclear and coal. I’m guessing a number of you would take issue with that.” It’s funny, because I really expected a gasp from the crowd when he said it. The gasp never came. Maybe there was a fear that a Division of soldiers would decend and bring an army green to Chicago. Maybe he had everyone in a trance. Maybe he was riding on the respect he commands. Or maybe there was some truth in his words.

    The goals we stive for at greenbuild are lofty and necessary. But so are the realities of the lives we’re all living right now. Change has to happen, and life has to happen, and there has to be a balance. I really felt Colin Powell brough the inspiration for change and the “boots on the ground” reality of how we move forward.

    I suspect I’m in a minority, but like so many who joined in the theme this year, I to am “Generation Green,” and strive to make our world a better place one step at a time, one day at a time and one life at a time.


Leave a comment