Tag Archives: Business

Got a green building start-up idea? Here’s help

The following post is by Kathleen O’Brien:

For innovative, entrepreneurial types, green building is a perfect field. It’s not business as usual, and although some folks are claiming that green building is now mainstream because many new (and more and more existing buildings) have LEED plaques on them, sustainable building is not the norm. Not even close. Do you have a big idea you’d like to operationalize to help this movement along?

Michael "Luni" Libes

Being a smart innovator doesn’t necessarily mean you don’t need help mapping out a business to take your idea to market. I recently chatted with Michael “Luni” Libes, author of “The Next Step: Guiding You From Idea to Startup.” Luni calls himself a “serial” entrepreneur with six start-ups himself, primarily focused on hyper-intelligent data gathering and mobility products and services — he founded GroundTruth, Inc., Medio Systems and 2WAY, for example.

After years of being asked how he “did” it, he decided to write a book about it. The book takes two “socially” responsible product ideas through their traces, from ideation to business launch and beyond: Bird Watch, a set of tiny radio tags to measure wildlife behavior, and Concrete Battery, an energy storage technology using low-tech flywheels. The book isn’t philosophical, it assumes you have an idea that is socially conscious and you wish to bring it to market. As a social entrepreneur myself, it’s a delight to see the process so clearly laid out.

The book was just the first step for Luni, as he is now an instructor in social entrepreneurship at the Bainbridge Graduate Institute, and the Entrepreneur in Residence Emeritus at UW’s Center for Commercialization. His current “start-up” is aptly named Fledge, which he says is a “conscious company” incubator aimed at helping create companies “fill the unmet needs of conscious consumers.” He also organizes social entrepreneurship weekends — he held two in 2012. These are fast-paced idea competition events. They are similar to the “slams” held at recent Living Future Conferences but longer and more intense and definitely more serious about testing ideas generated against the kind of real-world criteria that real-world start-ups have to face.

With the passage of state HB 2239 last year, it became legal to incorporate a for-profit that prioritizes its social or environmental mission over the conventional priority of shareholder profit. In a sense, it expanded the definition of “shareholders” to include all stakeholders (humans and otherwise), not just those who own a piece of the company. This legal basis, and the savvy to take a truly “good” idea to market provided by organizations like Fledge could make a difference for those of us in the green building field. We have long understood that green building can be good business, but some of us would appreciate help turning that philosophy into long term financial sustainability. (If I knew then, what I knew now…)

Kathleen O’Brien is a long time advocate for green building and sustainable development since before it was “cool.” She lives in a green home, and drives a hybrid when she drives at all. She continues to provide consulting on special projects for O’Brien & Co., the firm she founded over 20 years ago, and provides leadership training and mentoring through her own conscious start-up: The Emerge Leadership Project.

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Bill Gates says technology holds the key to energy, climate. What do you think?

When we’re talking about solving big problems there is a division between those who believe new technology will hold the key and those who believe things need to change now, even if we don’t have the perfect tools. That division was highlighted at yesterday’s talk on energy and climate by Bill Gates.

Bill Gates, former Microsoft CEO and co-chair of the Bill & Melinda Gates Foundation, spoke at Climate Solutions’ annual breakfast May 10. Our story on his talk is here and there are

Image courtesy The Seattle Times
multiple other articles and accounts on the web. Gates basically said what he’s said before: we need major technological breakthroughs to solve climate and energy problems. To do this, he said the government needs to spend more than double the amount it currently does on research and development, and the private markets will follow. By breakthroughs, he means far-out technologies that will create a zero or very low carbon energy source. More money should be spent on renewable energy, carbon sequestration and nuclear energy, he said.

“The thing I think is the most under-invested in is basic R&D,” he said. “That’s something only the government will do. Over the next couple of decades, we have to invent and pilot, and in the decades after that we have to deploy in an unbelievably fast way, these sources.”

But even during the breakfast, this division between work in the future and work now was felt. Dean Allen, CEO of McKinstry, spoke before Gates did. He said technological silver bullets are great but “it’s often not best to wait for superman. It’s sometimes better to figure out how to take practical and profitable real time solutions where we live.”

Image courtesy Climate Solutions
Allen has a guest post on the Climate Solutions Blog here, if you’re further interested in his ideas. To watch Gates’ TED talk on a similar topic, go here.

Later, in a briefing with journalists, KC Golden, Climate Solutions’ policy director, said he doesn’t think all our problems will be solved by public funding. Public money isn’t a panacea, he said, but it is a critical piece of the solution for the energy sector “because the way the regulated economy works starves the energy sector of R&D money and innovation.”

If we are going to solve the energy and climate problems, what do you think we should be concentrating on – innovation or current work? Of course, the true solution would and most likely will (if we find it) include both. But which area do you think deserves more attention?

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Read the DJC’s free Building Green Special Section

If you don’t have a subscription to the DJC or don’t click on our articles as they are locked, you might not know about our free special sections.

Special sections, written by people in a targeted industry for people in the industry, are free to read, meaning even you non-subscribers can access valuable information. Special sections come out about once a month and each section focuses on a different topic. This month’s excellent topic is Building Green and I am thoroughly impressed with the breadth of this year’s coverage.

The free special section is here.

In it, you’ll find this excellent article by Michelle Rosenberger and Nancy Henderson of ArchEcology called “Watch out for ‘greenwashing’ by service providers.” Among its interesting points, the article examines whether consultants can truly bring a LEED approach to a project without rigorous third party LEED certification.  Interesting item to bring up.

There’s this article by Constance Wilde of CB Richard Ellis reflecting on her personal experience of  becoming a Certified Green Broker, and its values and benefits.

There’s this great article by Joel Sisolak of the Cascadia Green Building Council called “Two Seattle projects set ‘net-zero’ water goals,” which looks at the region’s water infrastructure and two living buildings (The Bertschi School’s Science Wing and the Cascadia Center for Sustainable Design and Construction, both covered previously in this blog)  that plan to go off the water grid and their challenges in doing so.

Then there’s this article by Elizabeth Powers at O’Brien & Co. on whether green parking lots can be (gasp!) green. I’ll let you read the article to learn more.

The section also has articles from representatives of Skanska USA Building, Mithun, MulvannyG2, GGLO, Scott Surdyke, Sandra Mallory of the city of Seattle and CollinsWoerman on topics ranging from the city’s role in evolving practices to big box stores, student housing and public housing.

So go ahead, check it out and enjoy!

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Interested in backyard cottages? Event May 24 is for you!

On May 24, Method Homes and Infiniti RED are holding an event that will showcase the work of 35 local architects and designers related to backyard cottages. It should be an interesting time.

At the end of 2009, the city of Seattle legalized backyard cottages on Seattle lots over 4,000 square feet. This

Image courtesy Infiniti RED
event, launched in April, asked local architects and designers to come up with innovative backyard design to offer for Method Homes customers.

Those who attend the event will see all the design challenge entries, meet the designers, participate in the awards ceremony and enjoy food and drink. A jury including David Cutler of the Seattle City Planning Commission, Robert Humble of Hybrid Architecture and Colleen Groll of O’Brien & Co. will judge the entries. Andrea Petzel, Seattle City Planner, will act as advisor to the judges.

There will be five awards given out. Awards will be given for overall best design, honorable mention for best design, most innovative, most sustainable and most adoptable.

The free event will be at 7601 Greenwood Ave. N. and begins at 5:30 p.m. For more information, contact Brian Abramson at Method Homes at (206) 790.2852 or Infiniti RED at (206) 235.6925. eva@infinitiRED.com.

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Puget Sound Partnership gets in hot water with state audit

Puget Sound
This morning, KUOW 94.9 aired a pretty hard-hitting piece on the Puget Sound Partnership and a recent state audit of the agency. John Ryan (who worked here at the DJC years ago, if you didn’t know), covered the story in a clear way that left me with one word on the tip of my tongue after he finished: “Wow.”

According to the audit, the “partnership circumvented state contracting laws, exceeded its purchasing authority and made unallowable purchases with public funds.”

I just spoke with Frank Mendizabal, spokesperson for the partnership, who said the agency has made a number of changes already in response to the audit but will continue “tweaking” its operations in the future.

For more information, check out the KUOW story here.

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