Tag Archives: Chicago

Greenbuild recap: Seattle represented!

GreenBuild is done for another year. Looking back, I can definitely say the Pacific Northwest – and Seattle in particular – represented.

From speakers (there were at least 35 from the Pacific Northwest) to people in the crowd (I must have seen at least 50 people from the area) to a reference in Rick Fedrizzi’s opening speech to the Living Building Challenge to expo hall presenters, there was a giant contingent representing what

The expo hall at GreenBuild, by Katie Zemtseff
some *ahem* consider to be the greenest region of the country.

Overall, I noticed a change in GreenBuild presenters. It seemed (to me) that there was a little less architectural focus and more focus on the financial aspect of green building from the real estate side. Speakers came from Kennedy Associates, Wright Runstad & Co., Hines, PNC Real Estate, Lease Crutcher Lewis, Vulcan, Jones Lang LaSalle etc. To me, this reinforced the idea that “green” is becoming more and more mainstream. While the design aspect is important, the financial metrics really sell it — just look at LEED volume. I also noticed a focus on the sustainability of the site, versus just the sustainability of the building.

I enjoyed the focus of the expo floor to reduce waste. Instead of a flood of literature that stays on my desk for months, presenters were encouraged to limit waste and only give away business cards. It was impressive.

I also enjoyed some of the wild outfits that turned up. Especially colorful cowboy hats, a full fake animal print suit in different colors and the myriad of cowboy boots worn on people’s feet. A friend of mine said there seemed to be a lot more suits at GreenBuild this year – which she said is a good thing “cuz we need ’em!”

As for dislikes, I heard a lot of complaints about the lack of vegetarian food (this is GreenBuild afterall!) I also heard a lot of people complaining about two elements of Colin Powell’s speech: his discussion of the state of terrorism in the U.S. and abroad and his statement that coal, nuclear and oil need to be just as much a part of our energy portfolio as solar and wind energy.

What did you think of GreenBuild? Comment below and tell me what your favorite – or least favorite part was. Would love to hear your reaction!

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GreenBuild Day 2: bifacial solar panels and natural swimming pools that use plants, not chlorine!

I’ve been through about an eighth of the GreenBuild Exhibition floor so far and wanted to share two of the things I’ve seen with you.

These are the Sanyo bifacial panels that will be on the Bullitt Foundation’s Living Building on Capitol Hill. The collect energy from both sides while letting some light in at the same time. Bullitt was attracted by the transparency of the panel.

Sanyo panel, photo by Katie Zemtseff

And this is the BioNova Natural Swimming Pool. The swimming pools use natural systems (meaning plants in gravel) instead of chlorine and other chemicals to treat water. That means the water color is darker, looking more like a lake than a traditional pool. It also means that people that use them need to get used to the idea of sharing their pool occasionally with frogs or other critters. James Robyn, CEO of the company, said the pools aren’t for everybody. “Whoever doesn’t like that sort of thing shouldn’t do this.”


Robyn said the pool technology came from Europe, where it has been used for 20 years. He said it has a low carbon footprint, is all natural and is “perfectly healthy.” Robyn, who is based in New Jersey, said he’s being asked about the pool system all across the country. In fact, he was in Seattle giving a lecture last month though he said there are not yet any of his pools in process in the Seattle area.

There are basically five ways to build the pools but each involves about 1 square foot of treatment space for 1 square foot of pool. That means if you want an 850-square-foot-pool, you need 850 square feet of treatment space. It’s more expensive but it certainly looks cool!

For more on BioNova, check out its Web site.

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GreenBuild Day 2: There’s something about GreenBuild

I’m mid-way through my second of three days at GreenBuild and something is different this year.

For the most part this conference just seems…. on. First, let me tell you that this is my third GreenBuild I went to GreenBuild 07 in Chicago, GreenBuild 08 in Boston and had guest posts on the blog at GreenBuild Phoenix last year. To read posts from each experience, click the ‘greenbuild’ tag below.

Personally, of the three, I think this is the best year yet. All the problems I had with my first Chicago GreenBuild experience:  insanely long lines for the keynote speaker, no clear way to compost food or recycle name tags, a tiny nonfunctional press room, teaching sessions focused on the lowest common denominator, almost rampant waste with giant programs and a general disorganization – are gone.

In its place three years later is a well organized, smoothly run conference. Sessions are easy to get into and focused on pertinent topics. People I’ve spoken with so far agree that this year, everyone seems to have a deeper level of green building knowledge. The press room is large with easily accessible outlets. Compost and recycling is clearly marked and encouraged. There’s also signs all around this exhibit hall stating that the carpet is going to be recycled or that giving out fliers is strictly prohibited without USGBC permission.  The USGBC also worked with food suppliers at the conference to make sure everything was organic.

There are also many more of my favorite kind of session: off site visits that demonstrate the unique aspects of the city you’re in.

There’s been changes in the exhibit hall. Rather than the standard conference practice of having every exhibitor give out literature that is often thrown directly in the garbage, the USGBC has instituted a program to curb that waste. More about this later.

That’s not to say that everything is perfect. But overall, I’m pretty impressed and looking forward to the rest of today and tomorrow.

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GreenBuild Day 1: Colin Powell says he knows more about green building than you think

This morning, former U.S. Secretary of State Colin Powell gave the keynote speech at the USGBC’s GreenBuild Conference in Chicago. He said he knows more about green building than you think.

Powell’s green building credibility, at least during his talk, came from three things: a $1 billion annual budget for building embassies during his time as a politician, his work with Silicon Valley venture capital firm Kleiner, Perkins, Caufield & Byers that is funding

Colin Powell
Bloom Energy, and his association with a LEED platinum affordable housing building in the Bronx bearing his name.

However, his talk didn’t really focus on green building. Instead, it focused on the state of the country, motivating Americans and creating true leadership to support our economy and continue improving America. A big part of this effort, he said, is energy efficiency.

Powell said those in the green building sector need to look at what they’re doing and see the broader purpose:

“Your purpose is to help the world use less energy, to help the world promote its environment and above all to help the world grow economically so that more people can come up out of poverty and despair… you have got a purpose for your future.

“What you’re doing is building green buildings and that’s wonderful but what you’re really doing is helping the world deal with its energy needs and helping the world create growth for those in need.”

Powell said this effort is playing a major role in the U.S.’s national security policy because it is reducing energy needs. However, he also said the U.S. can never be totally energy independent and that we need all sorts of energy: wind, solar, nuclear and coal. I’m guessing a number of you would take issue with that.

Overall, the talk careened from America’s place in the global economy to our country’s future to terrorism to leadership. Powell spoke personally about having a 2.0 GPA in college, being a son of immigrants and being a new soldier soon after the army was desegragated. None of these things matter, he said.

“It doesn’t matter where you start in life, it’s where you end up but more importantly, what did you do along the way?”

He spoke about aging in a world of new media “I’m analog trying to become digital” and about the emptiness he felt immediately after leaving his post as secretary of state (to deal with it, he needed to find other intellectually challenging opportunities, such as his work with Kleiner and with his effort to promote education nationally).

As a speaker, Powell was engaging and funny, repeatedly making the audience (and me) laugh. It’s nice during these talks when you can lose yourself to some degree in what the speaker is saying and allow yourself to be transported, rather than always remaining detached from the subject matter. If you have a chance to hear him speak, I would highly recommend it.

Are you here? What did you think of the talk? Were you impressed with the overall inspiration or upset that it didn’t focus more on green building? Would love to hear your thoughts!

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Going to GreenBuild!

Hello lovely readers! I will be at the USGBC’s GreenBuild Conference in Chicago this week and will be right back here throughout, updating you on all the sustainable  happenings of the event!

However, one can only blog so much. If you want more news and timeline tidbits, follow me on Twitter. My handle is @KatieZemtseff.

I’m looking forward to learning a lot. Hope you are too. Starting Wednesday, check back often!

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