Some keynote speakers leave you satisfied, some leave you disappointed and some leave you angry that you just wasted two hours of your time. Then, there are keynote speakers like Janine Benyus that leave you wanting more.

Benyus spoke last night at the Living Future Conference in Portland. Her talk was warm, personal, funny

and informative. Having never heard Benyus speak before, I now understand why she’s considered such a big deal. The talk was pretty amazing.

Janine Benyus

The talk began with Sam Adams, Portland’s mayor (who is funny!!!), welcoming people to Portland. He was pretty straightforward about the general fear that you can’t make any money being green. Not true, he said: “If you take nothing else away from your trip to Portland, take this away: you can make money being very, very green.” Portland, he said, keeps millions in its economy because of its public transportation and green business.

Jason McLennan, Cascadia’s CEO then glowingly introduced Benyus, saying “I think you’re one of the most important figures in the planet today, period… I think you represent our species really well.” Not every day you hear that!

Then Benyus took the stage. She said the uncertainty in today’s financial markets can be used to the benefit of biomimicry, building design and creating a better world. When cultural certainties disappear, she said, so does arrogance. She said the recession is creating a similar attitude that happened after the World Trade Center attacks – where “the world is open to listening to the next question … As long as they’re listening, let’s make the vision as big as we can.”

What can we learn fro, this luna moth?

In this same vein, she said building models for a place can be created by looking at how natural organisms in a location treat things like fire, wind etc. “Our buildings could have general organisms as their models.”

Benyus said she hopes we will be able to fly over cities in the future, and have them be functionally indistinguishable from the natural environment. That, she said, would be sustainability.

Benyus also plugged a tool she has been working on for the past year called asknature.org. The tool, she said, allows designers to ask how nature would fix a problem and learn from it. She also discussed how future areas of technology can be inspired by animal organisms. She and Paul Hawken, for example, are working on a new solar cell that is inspired by photosynthesis.

But in the end, she said, new technology or new laws aren’t going to save us from ourselves. She said the only thing that can save us is “a change of heart and a change of stance towards the rest of the world.”

These are just a few of the items she discussed. For more, stay tuned to a future story in the DJC. If you attended the talk, please comment below and tell me what you thought of it – or what you’ve thought about Benyus’ previous talks. If you didn’t attend the talk, I’d love to hear your comments. Is mimicking nature the future of building? How important is it compared to meeting netzero energy or netting zero water?

Being a reporter, I get hundreds of e-mails a week. A good chunk of them are about eco-friendly products that are new, nifty and will “save the worrrllllldddd!” A couple of them are kind of nifty. But the majority of them aren’t… and are obviously motivated by business interests and the desire to make more green.

So when I received an e-mail this week about two entrepreneurs who founded an

Is greed good?

educational campaign promoting tap water, and then just happened to sell over 400,000 BPA-free, reusable water bottles from their Web site, it piqued my interest, precisely because it was addressing the money issue.

These two people - Eric Yaverbaum and Mark DiMassimo - are asking the public in a poll whether they are “greedy entrepreneurs,” “selfless environmentalists,” or both.

Now, both of these guys work in advertising or marketing, so this survey could very well be - and likely is - a marketing ploy. But even so, it’s interesting because it touches on the nebulous and often contentious connection between money and the environment.

The environmental movement isn’t completely comfortable with the notion that people make money off of things that are eco-friendly, especially because not everything that says it’s green really is (this is called ”greenwashing”). But really, the only way to get practices accepted on a large scale will be if someone, somewhere turns a profit in some way.

These two guys are making money but in the process they’re also getting their message - that buying bottled water is bad - out there to a broader audience. So is greed ok if it has a point?

What do you think - are they greedy or selfless? To answer the poll or to see results, click here.

Now that the very last remnants of ’snowpocalypse’ are gone, I thought it would be a good time for the DJC Green Building Blog to ask “just what did we learn?”

(For those of you not in the Seattle area, a thick blanket of snow carpeted the Pacific Northwest for most of the past week and a half. In Seattle, this amounts to a once-every-15-years-event).

As a city there weren’t many surprises: we learned Seattle doesn’t really know how to deal with snow and local drivers understand how it works even less.

But as individuals did we connect to our immediate environments a little bit more? I did. I live in a very walkable neighborhood with a market, restaurants and a coffee shop all across the street. A little further away there’s a retail district and a movie theatre. I walk to these places constantly and use them frequently.

But here’s the thing: beind snowed in forced me to think about my local amenities differently. No longer did I have the choice to drive to the movie theatre. If I wanted to go, I had to walk. And if I wanted other entertainment not across the street, well I had to reconsider just how much I wanted that too. Was I willing to walk for it?

Cutting out the choices shifted my perspective. If city planners ever hope to make the car a defunct item, that’s the kind of space they’re going to need to create.

Apparently I wasn’t the only one who was thinking differently: all of my local restaurants were packed whenever I passed by them (even sushi.) People I know who never take the bus were doing it. Or walking to places they had never considered walking to.

The Seattle Times  reported on local retailers seeing big foot trafffic. Looking back on the week and a half, it was annoying, yes. But having Mother Nature limit my choices for me was also kind of nice.

Green building is about creating a structure that gives back to its community a little bit more than the standard product. But a green building in the middle of nowhere only does so much good. Sustainable living, on the other hand, is about creating a community that doesn’t just take but gives back. In a way, the snow made me give back more to my community because it forced me to interract even more with it.

There’s a kind of momentum there, if a city could only capture it. But how is it possible to capture a forced locality, if you will, and turn it into better urban planning? It seems like there’s a great opportunity there, if only someone would step up and find a way to take it.