In the last year, I have attended both Globe2008, presented by the Globe Foundation, and Greenbuild, presented by the U.S. Green Building Council. Though both are international events billed as convergent conferences for business and sustainability, I have to say if there’s anyone keeping score, Globe is clearly the winner.
Point 1 - Media Room. As a member of the media it makes sense that I start in the obvious spot. Greenbuild had a small media room with three outlet connections and free WiFi. Globe had a spacious media room with multiple computers, outlets, Internet connections, refreshments and paid WiFi. I’ll take computers over free Internet any day.
Point 2 - Crowds. Both conferences featured long lines for registration, but only Greenbuild kept audience members waiting for hours in theirs. The Starbucks line in Chicago also took 30 minutes to get through, if you were lucky. The Starbucks line at Globe took 2 minutes. Greenbuild fed attendees lunch, which at times, took around an hour to serve. Globe made attendees buy their own, but took no time. Greenbuild was also so crowded at times, it was overpowering, though that energy did make certain events highly charged.
Point 3 - Attitude. In my November article here I report on a number of audience concerns including Greenbuild’s being too touchy-feely and commercialized. I heard none of this at Globe. Instead, I heard a business-focused way of addressing problems like planning for a different future, and keeping a business or government viable in a changing market. In short, Greenbuild celebrated success, Globe looked at what needs to be fixed.
Point 4 - Star headliners.The USGBC wins this one easily, with Bill Clinton and Paul Hawken as headlining acts. Globe had Gordon Campbell, the premier of British Columbia; Prince Philippe of Belgium; and a number of international ministers.
Like all events, there are some extenuating circumstances. Greenbuild was originally supposed to be in Los Angles and was switched a year before the date, to Chicago. I’m also guessing Greenbuild had a larger attendance, as it had 23,000 people and Globe won’t yet release attendance numbers. A Globe representative did confirm its attendence was well over 10,000. Globe also is a biennial conference, giving planners more time to nail down the details, while Greenbuild is every year.
Nevertheless, there are some lessons there on how to best manage a conference. Even self proscribed climate change skeptic Peter Foster of Ontario’s the Financial Post said it was well organized.
The interesting question will be to see how Living Future, the local Cascadia chapter of the USGBC’s annual conference, fares in Vancouver in a month. If it’s anything like last year’s inaugural conference, it will be less frenetic than Greenbuild and a bit more free than Globe. For that, we’ll just have to wait and see. I’ll cross my fingers if you do…..