How does one of the biggest companies in the U.S. measure and decrease its carbon footprint? Theoretically, it should be a simple process, but when you’ve got 1.7 billion square feet of real estate space worldwide, that’s quite a lofty goal. The difficulty is made even more challenging when you also set a goal of being carbon neutral by 2010. But that’s what CB Richard Ellis did in May of 2007.

I’m here at GreenBuild in Boston, listening to CBRE speakers discuss the topic. Just to get a basic understanding of it takes an hour and a half!

It all began, said speaker Matthew Arnold of Sustainable Finance, when CBRE, a real estate services company, acquired Trammell Crow in 2006, making it a juggernaut of a real estate player. That deal, he said, suddenly brought a host of new questions like what is the diversity makeup of your workforce and what is your company’s sustainability plan? Arnold was hired to help answer those questions and make CBRE an environmental leader. 

In the end, the firm decided to focus on diversifying the workforce and on lowering its carbon footprint. CBRE formed a task force, which came up with a company policy in three months. Arnold said that is incredibly quick, as banks, in comparison, take about a year to do the same work.

In May of 2007, CBRE committed to being carbon neutral as a company by 2010. The commitment refers to the company’s own operation meaning activities directly owned or controlled by CBRE, electricity or heat consumed by CBRE and activities controlled by third parties that are directly linked to CBRE, though it is urging clients to do so as well. Arnold said, “For CBRE, one of the greatest benefits of all this is being able to bring it to its clients.”

Just measuring the company’s current footprint has been a huge challenge, speakers said. It is concentrating on building operations and on employee travel. In January, the company will launch an internal program to measure company travel as no such metrics had previously existed. It is using 2007 as a baseline for building operations.

At 62 percent of CBRE’s market, the U.S. is the biggest fish to catch. In the U.S., CBRE has 2.4 million square feet of space in 162 locations with 18,000 employees, according to Sherada Sullivan of CBRE’s Chicago office.

The company is working on getting more renewable energy and getting more submetering information from building owners. It will occupy only LEED certified buildings when possible in the future.

Sullivan said the company has issued a number of mandates for 2009 including requiring double-sided printers, switching marketing materials from paper to digital and banning water bottles. It is tracking the green office supplies it buys and is trying to raise that number. Sullivan said the Human Resources Department is also looking at options like telecommuting, flexible work weeks and public transit opportunities. 

But none of those actions will get a company the size of CBRE all the way to carbon neutral. Obviously, the final plan in 2010 will require a lot of offsets. Arnold said the firm is working to ensure it gets the most reputable and honest offsets it can.

For more information, visit CBRE’s sustainabilty site here.

Al Gore, Nobel Peace Prize winner, Academy Award winner, author and oh yeah, former vice president of the U.S.A…. was in town on Friday at a fundraiser for Gov. Chris Gregoire. I was lucky enough to see him speak, along with a room full of Gregoire donors who paid at least $150 for their tickets.

Al Gore spoke in Seattle on Friday

Gore said the U.S. needs to get off foreign oil and onto renewable resources. He said Washington leads the nation and the world in this endeavor. He said we need to re-elect Gregoire. Nothing particularly earth shattering, except for the fact that he was saying it.

Then again, he did describe oil as another sub-prime asset, and said while the current economic conditions are dangerous, there is also opportunity. “It’s the biggest business and jobs opportunity in the history of the world economically.”

And where should those jobs and opportunities be concentrated? WASHINGTON my friends. Gore said he points to Washington as a leader in his lectures, both nationally and globally.

But the oil and coal age won’t end when we run out of oil, Gore said. Instead, it will end when “we come to our senses” and develop energy infrastructure based on solar and wind sources.

It also turns out he has a long relationship with this state and greatly admires it - heck, he’s climbed Mt. Rainier, Christmas shopped here, fished here and is oldskool buddies with Rep. Norm Dicks. In fact, none of this state’s flatterers mean it as much as he does, according to Gore. 

As a speaker, Gore was sporadically funny, connecting with the audience and drawing huge rounds of applause that drowned out his microphoned voice. Then again, the audience wasn’t exactly impartial. It’s also obvious that Gore speaks pretty frequently and he is so comfortable in the post he doesn’t really need to write a speech anymore, he can just talk.

Unfortunately for me, Gore never mentioned green buildings. He mentioned solar and wind energy, but that’s the closest it came to making my heart go pitter-patter. For substantive green building discussions, I guess I’ll have to stick with our local lectures. At least there’s lot’s to choose from!

If you want more information on what he spoke about, the Northwest Progressive Institute Blog has a nice rundown. Xconomy Seattle also has a nice post about what else Gore was doing in our great city here.

Do you think the current economic crisis will affect green buildings? Answer my poll at right, if you haven’t already.

After a tumultuous year, the zHome project has started off on a new foot with its Monday groundbreaking. The project is a 10-unit townhome development in the Issaquah Highlands that uses smart design and technology to create all the energy it consumes. It plans have net zero carbon emissions and cut water use by 60 percent.

I first wrote about the project last December here when Noland Homes was the

Courtesy of David Vandervort Architects

builder on the project and planned to develop it at its own cost. A lot has changed since then: namely Noland dropped out and Howland Homes came on (and will develop it at its own cost). But the project has finally broken ground and, as Brad Liljequist, zHome project manager for the city of Issaquah, says in the project’s inaugual blog post (yes it has a blog here) it “takes my breath away a little bit” to be at this stage in the project’s life.

zHome has a nifty Web site that can answer all and any of your questions from what materials are being used to how they’re doing it to how to buy into it. For more information, visit it here.

Courtesy of David Vandervort Architects

This solar panel from the groundbreaking comes wrapped in a bow!

The latest rendering

Readers, I’m sorry I haven’t posted in a couple days here, but like I mentioned in an earlier post, September is CRAZY. Tuesday, that craziness was exemplified by my calendar, which had me rushing from the Urban Land Institute’s launch of the Quality

Busy, busy times!

Growth Alliance in downtown Seattle, to a panel discussion (that I moderated) in Bellevue, and back to our offices in Pioneer Square to write up the story. Whew.

In case you missed both those events (and the recommendations put out by the Western Climate Initiative to boot) here is a rundown for your viewing pleasure:

The Quality Growth Alliance. Anyone remember Reality Check in April? The huge event that got 250 big-wigs playing with Legos? At that event (DJC story on it here), I spoke with Jim Potter of Kauri Investments who told me it was a great planning exercise as long as the results didn’t fade away into the sunset. Well the alliance is the attempt of prominent groups - from the UW’s College of Architecture and Urban Planning to NAIOP - to make sure the results stick around and influence future planning policy. More info in my story in today’s DJC or at their Web site.

The Panel Discussion. In case you missed this one, it was a lot of fun. Hosted by SMPS, panelists represented various fields of the AEC community (architecture, engineering, construction) and were Eric Anderson of MulvannyG2, Jeffrey Cox of Triad Associates, Rae Anne Rushing of Rushing and Yancy Wright of Sellen Construction Co. Among some of the interesting tidbits:

• Collectively, panelists said sustainable or green design is changing so quickly, that as soon as you read about it, it’s old. If you want to know what’s going on you need to work to educate yourself. This is true for everyone, and especially for marketers.
• Marketing and public relations professionals, they said, need to be really careful about sounding really stupid. Oftentimes they (and I incidentally) get press releases that virtually make no sense. If you’re going to write about green systems or projects, understand it, otherwise you run the risk of major embarrassments (I can’t tell you how often I get press releases that tell me a product will get me 10 “Leeds” points).
• Green building doesn’t have to be more expensive if you start from the beginning and have the right leaders on board. If you start thinking about integrative design and green systems midway through a project, there’s a good chance it’s going to be more expensive.
• Everyone needs to be on board with green building, even those who have been in the industry for many years and are hesitant to change the way they work. Panelists said they need all disciplines at an eco-charette and that bringing and open mind really, really helps.
• Definitions aren’t clear and because everyone has different definitions…. it’s hard to understand what a word, be it ‘eco-charette,’ ’sustainability’ or ‘integrative design,’ means to a specific person. Define those definitions for your project, or your company.

Western Climate Initiative. And don’t forget yesterday’s announced recomendations by the Western Climate Initiative for a regional cap and trade system. If you want to learn more about this one, read the Seattle Times or the PI.

Also, if you’re looking for an interesting way to fill your Thursday evening, Patrick Bellew of Atelier Ten will speak at the downtown Seattle Library at 5:30.

That’s all for today folks. If I don’t thank you enough, thanks for reading!

How much trash does a “green” event produce? Evidently, a lot if you’re the U.S. Green Building Council’s GreenBuild 2007. The annual conference, held in Chicago last year, created 44 tons of waste.

Granted, 91 percent of it - or 40 tons -  did not end up in the landfill, according to Dan Bulley, chair of the Volunteer Committee for Greenbuild in 2007. Instead 300 college students sorted through the waste.

Of the 40 tons of waste diverted, Bulley said seven tons were food scrap, and six tons were wood from expo displays in the exhibit hall.

What’s 40 tons of waste? For people around Seattle, it’s all the dog droppings left in Snohomish County over two days. For out of towners, it’s 260,000 items that washed up on New Jersey’s beaches over a year. For the U.S., it’s on the low end of the total waste a person produces in a year.

When you rationalize the numbers out, the mass waste makes some sense…. it was a week long conference and expo with an exhibit hall and 25,000 participants, so Bulley says it works out to about 3.5 pounds of waste per person (nevermind most people only stayed three days but we’ll go with it….).

But does mass waste ever make sense? The diversion fact is commendable. And the image of college students rifling through my waste (yes, I was at GreenBuild) is something to ponder. But did that 44 tons of waste need to be created in the first place?

Think about it… thousands of people gathering together to figure out how to save the environment and how to build green. And yet they still can’t not use things. 44 tons of things. Thrown away. Isn’t green building all about the idea that the little things - like 44 tons of waste - matter?

No wonder right wing talk show hosts call greenies hypocrites.

Remembering back, the hefty 187-page program could have been …. digital! Or it could have been easier to compost food scraps, or recycle nametags.  Those participating in the expos could have used less literature or cards that pointed attendees to a Web site.

Or, as a green building consultant said to me the other day, the entire conference could have been virtual. If 44 tons of trash sounds like a lot, imagine the carbon emissions from the millions of miles of air travel. (I for one met people from the U.K, Japan, Canada….)

This is by no means an isolated event, just a high profile one. But it seems to me an example of the kinks, shall we say, in the green building movement. Do I have something here or is it too much to think that people promoting green … could change the way they do things? It’s like not seeing the forest for the trees (that were at least, diverted).

For more, Building Design + C0ntruction runs the full press release here. FrontBurner asks if green trash is still green here. Or in another scenario from Wired Magazine here, Brandon Keim explores a Japanese city that just stopped waste collection. Now there’s an idea. 

If Seattle Mayor Greg Nickels and City Council President Richard Conlin get their way, you will be charged a 20-cent “green fee” on all disposable shopping bags from Seattle grocery, drug and convenience stores, starting Jan. 1, 2009.

According to SPU, about 360 million disposable bags are used in Seattle every year, most plastic. That translates to 600 bags for each Seattle resident.

And those handy white foam containers that hold your pho soup or Mexican takeout, pictured at left? Under the proposal, you’ll also stop seeing those. Instead, businesses would have to replace everything from foam plates, cups and egg cartons with a different product by Jan. 1, 2009. Then, they would have to switch to using compostable or locally recyclable packaging by July 1, 2010.

The changes were announced in a proposal today supported by Nickels and Conlin. The legislation isn’t ready yet, but Conlin said it should be finalized, and considered by council, in June.

Nickels said Seattle is the first city in the country (that he knows of) to create a program like this, though cities across the world are adopting similar policies. At least 20 U.S. cities have banned polystyrene food packaging including Portland and San Francisco.                                                                             

Other options include packaging made of corn starch and sugar cane. A spokesperson for local restaurant group Tutta Bella, pictured at right, said at a press conference today that due to the restaurant’s recycling and composting of everything from expired pizza dough to food containers, the waste from all three restaurant locations combined fills only one garbage can per day.

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As of today, any project in Seattle that trips a SEPA review will need to calculate its greenhouse gas emissions.

What do you think? Is this a good move or is it impinging on your rights? Should the city, county and state move in this direction, and if not, what would you tell them to do?

I’ve written about this subject pretty extensively since King County kicked off the crusade last June. Back then, King County Executive Ron Sims declared his intentions to connect developments to greenhouse gasses in an executive order. To read that story, click here. 

As the deadline for action neared, I spoke with representatives of local business groups NAIOP, AGC and the Master Builders Association. They told me what their concerns were about the process. To read that story, click here.

Then Seattle began considering the changes, read about it here, and Washington State Department of Ecology Director Jay Manning advised anybody seeking a permit to start considering the same questions, read that one here.

Now, Seattle’s day has finally come. Seattle is using the same checklist that King County has had in place, though there may be some tweaks to it. To see a draft of the checklist, go here. DPD has also devoted a whole Web site to today’s changes. To see that site, visit here.

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