Sim Van der Ryn takes his shirt off (and hates the term ’sustainability’)
Friday, April 18th, 2008
I must say, I have never been to a presentation where the first thing the speaker does is take his shirt off. I know I shouldn’t focus on this, but it’s true and definitely leaves an impression, especially when that speaker is Sim Van der Ryn, a leading pioneer in ecological design.
Ryn took his shirt, a very nice red checked dress one, off to don the new t-shirt of the Living Future Conference, here in Vancouver, B.C. The shirt is charcoal and has a simple message on its front that says ‘living.’
Jason McLennan, CEO of Cascadia, introduced Ryn as the “father and grandfather of the green design movement.” To learn about the many things Ryn has done in his career, press here.
Ryn spoke about beauty, inspiration and design. Being a conference largely focused on sustainability, you’d expect him to address that topic. He did at the end of his talk in a way that might have shocked some in the audience as he announced that he did not like the term one bit.
“It’s there, we’re going to keep using it, but I don’t like it,” he said. “Part of it is wound up in the metrics… the reality is we don’t have the metrics to measure this stuff.”


