Loyal DJC readers! The Green Building Blog has sadly been offline for a couple days, thanks to a rogue water leak that affected the DJC’s network and servers. So if you notice any quirks (like missing recent posts for example) that is the reason why. I’ll deal with them later but for now, let’s talk about something a little more fun… Greenbuild 2009!

Boston

That’s right I’m in Greenbuild in Boston and the first day of the conference is done. It has been something! First, let me say that organizationally this conference feels miles different from last year’s. Last year, registering took some people hours and me 45 minutes. Today? About 23 seconds. It’s also easy to walk around and doesn’t feel overcrowded. It’s still busy (as evidenced by a 30-minute long-line at the end of the day coat check), but today at least, you didn’t really feel the sheer insanity of thousands of bodies crammed into one space.

This morning, USGBC President and CEO Rick Fedrizzi said, while opening the conference, that 30,000 people are registered to attend. Though at that point the number was only up to 15,000, with 80 countries represented.

Keynote speaker, Desmond Tutu

It was also really easy to get in to hear Archbishop Desmond Tutu. I have never heard Tutu live before, but he is one of the most animated speakers I have ever heard. His talk was punctuated with clapping, wide-eyed expressions and exclamations like “you are one of the craziest countries I have ever known!” It was quite something else. Tutu spoke about a number of topics, from how the world is proud of the U.S. for electing Barack Obama as President to how all the green building representatives are “fantastic people” who are preserving the Earth… but most of the talk hinged on God and the brotherhood between people. Being as Greenbuild is a conference and not a sermon, I heard a number of mixed reviews from people. They seemed either in awe of Tutu and inspired by what he said or turned off by the religious references.

Later in the day, I attended an update on LEED for neighborhood development, which by the way, is currently in its comment period. There are a number of changes in the current version of the certification compared to what it looked like during its pilot, so I would check it out and comment on it if that’s your dig.

I also attended sessions hosted by Leith Sharp, former director of the Harvard Green Campus Initiative. Sharp outlined a number of ways to make sustainability stick in an institution, large company or organization. Distilling it down, she said leadership needs to come from both the top down and the bottom up. Getting that to happen requires grassroots change.

I also received the results of two recent studies - one that looked at whether green building really does pay off, and another that looked at how facility managers are getting buildings energy efficient. More on those later, I’ve got some planning to do for tomorrow!

Oh, and if you’re at Greenbuild, tell me what you think below.

Last year was my first Greenbuild in Chicago and man, was I overwhelmed! Heck, I know I wasn’t the only one, based on the article here I wrote in the DJC. I tell you, me and 23,000 of my closest friends really got to know each other better.

The criticism of that Greenbuild, as quoted in the above article, is that the

This was Greenbuild 2007

conference was “best for beginners,” “too touchy-feely” and too “focused on commercialism.” It will be interesting to see how these issues play out at Greenbuild 2008.

This year in Boston, I’m betting the crowds will be just as big. And thankfully (to my amazing employer), I will be there to witness it yet again and share the experience with you. So if you’re not going, keep your Internet tuned to the DJC Green Building Blog for daily updates on talks, sessions and whatever else comes my way.

If you are going however, and you want to have more than snowball’s chance in a hot sauna of meeting other people from Seattle (last year I recognized a colleague out of the corner of my eye and went running after him, arms flailing so as not to lose sight of him amongst thousands of bodies)… I suggest you visit the Web site Konstructr and sign up for Greenbuild - The Konstructr Delegation. Billed as “the place for construction professionals to connect,” the site is exactly that — plus interesting commentary, events and news articles. If you’re interested in green building at all, you might want to check this out as it seems a great resource.

As for the Greenbuild group, the invitation in my in box cordially invited me to join with this handy description by Vik Duggal:

Anyone who has attended Greenbuild in the past can identify with the
overwhelming number of programs available. And if you are like us, you
probably remember being energized and full of ideas, only to return to
your routine without further discussing or developing these ideas.  We are forming the Konstructr Delegation, which is an offline manifestation of the online community of design professionals we are building, to encourage more interaction during and after the conference.

Sound good? Join up. If you’re going, I’ll see you there (as long as you’re part of this group, that is). And if you’re not, tell me why. And what you’d like me to cover. I can’t promise anything but you never know what you might get if you just ask.

I’ve been on vacation the last week in Chicago/Michigan/Indiana so here’s some news items you might have missed:

Seattle is a walkable city!  According to Walk Score’s listing of the 138 most walkable neighborhoods in the country, Pioneer Square hits number 18, Downtown Seattle (wherever that is) is 33, First Hill is 46, Belltown is 61, Roosevelt is 64, the International District is 83, South Lake Union is 85, University District is 86, Lower Queen Anne is 97 and Wallingford is 133. And overall, Seattle is the 6th most walkable city, following San Francisco, New York, Boston, Chicago and Philadelphia. I don’t know that I agree with the ranking, do you? For more opinion on whether Seattle reeeeallly outranks Portland, check out the Seattle Weekly here. For more on urban development visit Seattle MetBlogs here, and  Sightline’s has more here with some pertinent reader comments!

The first meeting of the Green Building Task Force is tomorrow from  3:30 to 6:30 p.m. at the downtown library. The goal of the force over the next six months is to figure out how to actually make Seattle the “green building capital,” and help achieve Nickel’s February goal of improving energy efficiency in commercial and residential by at least 20 percent. I wrote about that in the DJC here. They’ll be looking at policy options, financing programs, efficiency incentives and regulatory mandates.

There will be two teams: one will work on existing building stock, the other will work on new. That’s an important point, as many energy efficiency programs or government mandates only look at new projects, and not existing, even though there is by far much more to fix in existing buildings.

I love sources that provide a virtual who’s who of green people and this task force does just that. Members include reps from AIA, AGC, BOMA, Master Builders, Mithun, NBBJ, Touchstone, Seattle Steam… you get the idea. To see the actual list, go here.

In other news, I learned on my trip that US Weekly has a spread in its current edition about green celebrity tips. I’m not sure how I feel about this, but if you (or your kids) want to know what Cameron Diaz does to go green, check it out. I must admit the part comparing carbon emissions from celebrity perks (like personal jets and yachts) to everyday life (coach seating, a little sailboat) was a tad - shall I say - enlightening (or depressing, take your pick). Treehugger covers it here.

I’ve spent the last week in Boston and New York, riding subways that people in the Pacific Northwest can only dream about.

But while riding those subways (which are largely, at least in NYC, responsible for why the average person’s carbon footprint is so low) it struck me that green is becoming mainstream so quickly, it’s becoming many things to many different people. And often, because the message isn’t defined, it gets lost.

It happens in the definition of a “green building:” really, does LEED make a building green? What about a regular building that uses Energy Star appliances and PVC-free paint…. that’s in the middle of nowhere?

It happens in materials: FSC wood… is it really green to use South American or European wood, ship it to Asia to be milled and ship it back to use in your Seattle home?

And in happens in advertisements. Take the subway in NYC for example. On one train, overhead signs urged riders to recycle newspapers in recycling bins. On another, overhead signs begged newspaper readers to just throw their papers away to keep the subway clean. If you’re going to advocate one message, which is more important? Recycling or cleanliness?

That example represents the entire green movement. There are so many different messages out there, it’s easy to get lost. Especially if you’re a new “convert,” it’s really easy to be misled. Sometimes it’s intentional “greenwashing,” sometimes it’s just plain confusing.

For Earth Day this year, I got a press release from Horizon Air about how flying between Portland and Seattle was more eco-friendly than driving. I got another from Fairmont Hotels and Resorts and Lexus Hybrid Living on eco-friendly luxury suites in San Francisco and Washington, D.C., that are “the ultimate cosmopolitan experience for environmentally aware travelers.” Guests get organic towels, robes and free use of the Lexus LS 600h hybrid.

Is that really green? Who’s to say. The truth is it’s such a new field and word that just about anything can be spun the right way. And often, what really is “green” just gets lost in the spinning.

To learn more about greenwashing, click the tab below. To see what consumers think about “green” products or share your reviews, check out this site.

I’ll admit it: I often take Seattle’s environmentally friendliness for granted, even though I know it’s a leader in many areas.

Renewable energy? City buys it. Green building? City does that too. Recycling? Um, duh.

Sometimes, it takes an ice cold swim in reality to remember these things we take for granted, aren’t commonplace. Today that dose of reality came in the form of a quiz from Grist.org. To take it for yourself, click here.

I took the quiz and for most of the questions I couldn’t for the life of me click the obviously negative answers (excepting, of course, the traffic categories). I found myself naively wondering… are there actually places in the U.S. where all of these negative answers are normal? Keep reading to learn about the quiz and what lesser known green cities are doing (more…)