How does CBRE get to carbon neutral?
Thursday, November 20th, 2008How does one of the biggest companies in the U.S. measure and decrease its carbon footprint? Theoretically, it should be a simple process, but when you’ve got 1.7 billion square feet of real estate space worldwide, that’s quite a lofty goal. The difficulty is made even more challenging when you also set a goal of being carbon neutral by 2010. But that’s what CB Richard Ellis did in May of 2007.
I’m here at GreenBuild in Boston, listening to CBRE speakers discuss the topic. Just to get a basic understanding of it takes an hour and a half!
It all began, said speaker Matthew Arnold of Sustainable Finance, when CBRE, a real estate services company, acquired Trammell Crow in 2006, making it a juggernaut of a real estate player. That deal, he said, suddenly brought a host of new questions like what is the diversity makeup of your workforce and what is your company’s sustainability plan? Arnold was hired to help answer those questions and make CBRE an environmental leader.
In the end, the firm decided to focus on diversifying the workforce and on lowering its carbon footprint. CBRE formed a task force, which came up with a company policy in three months. Arnold said that is incredibly quick, as banks, in comparison, take about a year to do the same work.
In May of 2007, CBRE committed to being carbon neutral as a company by 2010. The commitment refers to the company’s own operation meaning activities directly owned or controlled by CBRE, electricity or heat consumed by CBRE and activities controlled by third parties that are directly linked to CBRE, though it is urging clients to do so as well. Arnold said, “For CBRE, one of the greatest benefits of all this is being able to bring it to its clients.”
Just measuring the company’s current footprint has been a huge challenge, speakers said. It is concentrating on building operations and on employee travel. In January, the company will launch an internal program to measure company travel as no such metrics had previously existed. It is using 2007 as a baseline for building operations.
At 62 percent of CBRE’s market, the U.S. is the biggest fish to catch. In the U.S., CBRE has 2.4 million square feet of space in 162 locations with 18,000 employees, according to Sherada Sullivan of CBRE’s Chicago office.
The company is working on getting more renewable energy and getting more submetering information from building owners. It will occupy only LEED certified buildings when possible in the future.
Sullivan said the company has issued a number of mandates for 2009 including requiring double-sided printers, switching marketing materials from paper to digital and banning water bottles. It is tracking the green office supplies it buys and is trying to raise that number. Sullivan said the Human Resources Department is also looking at options like telecommuting, flexible work weeks and public transit opportunities.
But none of those actions will get a company the size of CBRE all the way to carbon neutral. Obviously, the final plan in 2010 will require a lot of offsets. Arnold said the firm is working to ensure it gets the most reputable and honest offsets it can.
For more information, visit CBRE’s sustainabilty site here.


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