I have a story in today’s DJC on the year’s 10 best new green products, according to (our kind of competitor) the Sustainable Industries Journal… but were they really the best?

The products range from odd to ordinary, at least in what their function is. Here are three of them:

I’d never heard of the Solar Tracking Skylight by Solar Tracking Skylights of Chicago but it sure sounds interesting. It’s a self-contained, self-managed skylight with mirrors that move to adapt to the sun’s position. It’s designed to provide light all day, not just when the sun is shining directly above. They’re half the size of typical skylights and customers include Whole Foods, Wal-Mart and the U.S. Military. … and they also look like they came out of a space movie! Yea for space movie products! (If you want to see a video of how it works, visit the Web site at the above link).

Lamberts Channel Glass by Glasfrabriks Lamberts of Bavaria, Germany is a self-supporting column that can be used as interior or exterior walls. They’re made from 40 percent recycled glass and are decidedly pretty, judges said. At left is the product in use at the Nelson Atkins Museum of Art in Kansas City, Mo. One judge, Clark Brockman of Sera Architects in Portland, said, “Let’s just face it, it’s sexy.”

Sexy. Usually a word NOT associated with green building products (or projects for that matter). But judge for yourself from the picture at left….

Then there’s local winner Salvaged Hardwood Tables by Urban Hardwoods of Seattle. Urban Hardwoods has salvaged 3,000 trees, that would have otherwise ended up being wasted,  and turned the wood into tables. This one was salvaged from Kirkland and costs $4,200 for the tabletop.

But like it or not, these are all the opinions of a handful of (granted knowledgeable) judges. Perhaps you too are a judge in disguise. If so, tell me about the best green product not on the list. Post your comments below.

SI assures us all the products are real green products rather than examples of great greenwashing. But how well green products work is also controversial. For more on that topic, click the tag green materials below and read the entry ‘Green products not so great, says Gehry specifier,’ and comments.

Other blog posts on this at Jetson Green and Portland Architecture.

These are three of the 10. To learn about the other seven, read my story here. 

I’ve spent the last week in Boston and New York, riding subways that people in the Pacific Northwest can only dream about.

But while riding those subways (which are largely, at least in NYC, responsible for why the average person’s carbon footprint is so low) it struck me that green is becoming mainstream so quickly, it’s becoming many things to many different people. And often, because the message isn’t defined, it gets lost.

It happens in the definition of a “green building:” really, does LEED make a building green? What about a regular building that uses Energy Star appliances and PVC-free paint…. that’s in the middle of nowhere?

It happens in materials: FSC wood… is it really green to use South American or European wood, ship it to Asia to be milled and ship it back to use in your Seattle home?

And in happens in advertisements. Take the subway in NYC for example. On one train, overhead signs urged riders to recycle newspapers in recycling bins. On another, overhead signs begged newspaper readers to just throw their papers away to keep the subway clean. If you’re going to advocate one message, which is more important? Recycling or cleanliness?

That example represents the entire green movement. There are so many different messages out there, it’s easy to get lost. Especially if you’re a new “convert,” it’s really easy to be misled. Sometimes it’s intentional “greenwashing,” sometimes it’s just plain confusing.

For Earth Day this year, I got a press release from Horizon Air about how flying between Portland and Seattle was more eco-friendly than driving. I got another from Fairmont Hotels and Resorts and Lexus Hybrid Living on eco-friendly luxury suites in San Francisco and Washington, D.C., that are “the ultimate cosmopolitan experience for environmentally aware travelers.” Guests get organic towels, robes and free use of the Lexus LS 600h hybrid.

Is that really green? Who’s to say. The truth is it’s such a new field and word that just about anything can be spun the right way. And often, what really is “green” just gets lost in the spinning.

To learn more about greenwashing, click the tab below. To see what consumers think about “green” products or share your reviews, check out this site.

Readers, you liked the post that directly preceded this one, about how Anne Whitacre, a specifier for Gehry Partners in Los Angeles questioned the claims of green products. In fact, you liked it so much that the long version of it (after  you click ‘more’) directly shot up to the most popular post I’ve ever written.

People read it from Lansing, Mich., from Salt Lake City, from Washington, D.C., from Atlanta, and all throughout Washington and Oregon.

We got interesting comments in our mailbox after running the full editorial too. One reader named Jason wrote, “BINGO! I think Anne nailed it. The second Green design became more about paper work and check lists, is the second green design failed.”  

Another said, “Finally, bang on, thanks for posting that.”

A third said, “People need to use intellect and reason to evaluate the results or benefits of these ideas in relation to short term and long term costs. Further ’sustainable’ does not always mean better and certainly does not mean more efficient. These concepts are meant to make us ‘feel good’ and provide comfort for some imagined guilt for having a successful culture.”

Here’s what I have to say: thank you for responding! My job (and the job of any credible journalist) is to report both sides to the best of my ability, though often (in non-DJC publications of course) I see that only one side of the story gets told. Your thoughts help me see the whole story, so thank you for your input in either direction.

READERS: I am more than happy to investigate these topics and sound them out, but I need to know what you care about. If you like (or don’t like) what we’re doing, comment or e-mail me at katiez@djc.com. If you like (or don’t like) parts of green design, green buildings, green products etc., comment or e-mail me at katiez@djc.com. I promise that I read all my comments and all my e-mails, and want to hear what you have to say, both good and bad.

We have been up and running for just over a month now. Thanks for reading and thanks for your comments. Keep ‘em coming!

Often, I long for your comments though they never come. In response to my post below on the Stranger’s not so pleasant coverage of Seattle City Hall, I got more than I bargained for from Anne Whitacre.

Whitacre is a senior associate at Gehry Partners in Los Angeles, though she spent 30 years working in Seattle at firms like ZGF and NBBJ. She’s a full-time specifier there and deals with products, both green and not green, on a daily basis.

Whitacre isn’t against green buildings or green products as a whole… rather her qualm is how a product’s ”greenness” often trumps whether it actually is a good product.

Among her comments in her very informative letter to me, she said, “I simply do not understand the bally-hooing of LEED buildings. From a design professional’s perspective, there are “good” buildings and there are “bad” buildings, and the procuring of a LEED rating does not automatically turn a “bad” building into a “good” one.”

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