How did this happen–again??
If you’re taking a stroll up lively Pike Street sometime, take a right at Seventh Avenue and proceed along that block’s western side. If you haven’t been there already in the past year and a half, you’re in for a shock.
The Sheraton hotel’s two-tower complex uses Seventh Avenue as its alley, with a block-long blank facade, punctuated only by a metal man-door where you’re likely to find hotel catering staff hanging out on their smoke breaks. The only good thing about walking on this side of Seventh Avenue between Pike and Union Streets is that you get a great view of the landmark former Eagles Temple.
An April 1983 Time magazine article mentioned the then-new first Sheraton hotel tower as an example of nation’s “worst offenders” among modern buildings that present blank facades to the streetscape and deaden city center street life. Any of us urbanistas who care about Downtown’s streetscape waited 25 years for something to improve that situation: a remodel, an addition, an improvement scheme – anything. Well, “anything” came in 2007 when the second Sheraton tower opened, but the the 25-year wait was in vain because things just got worse, as you’ll see on your stroll along Seventh Avenue.
The real question we’re left with is: how was this possible? Don’t we have regulations against such things? Isn’t there a Design Review process? Shouldn’t have 25 years of lessons-learned informed the decision-makers this time around? A longer editorial on what went wrong ran in today’s DJC (no subscription needed to check it out).










