As reported in yesterday’s DJC, the Sheraton Hotel is finally going to improve the dreadful blank wall along the western side of 7th Avenue between Pike and Union Streets created by its first and second towers.
While I’m thrilled to hear that this long-awaited improvement scheme has not fallen through the cracks and is scheduled to start next week, it’s taking all my patience not to be cynical about this interesting state of affairs.
As I commented in an opinion piece I wrote on the subject for the DJC on 4/6/09, the big blank wall along 7th Avenue (and parts of both Pike and Union Streets as well) should not have occurred in the first place. The City’s Downtown zoning code would otherwise require street-level uses and “transparency” (doors and windows that allow both visual and physical access to those activities) along 7th Avenue. Somehow the Downtown Design Review Board approved a departure from those standards in exchange for wall treatment
Mirrors will be added to the blank wall of the Sheraton to make the streetscape more inviting. Image courtesy of Gustafson Guthrie Nichol.
to create pedestrian interest.
To my mind, there is no more naturally interesting phenomenon as one walks down a city street than interacting – both visually and physically – with a variety of shops, cafés, and other establishments that organically inhabit street-level tenant spaces over the years.
I commend Gustafson Guthrie Nichol for their bold, innovative and, yes, probably very engaging “garden walk.” In my article, I made a rather glib reference to such an applied treatment being akin to lipstick on a certain porcine animal. And, as with any maquillage, I fear it will require an inordinate amount of maintenance and continual primping to remain the engaging and interesting street-side phenomenon that they intend.
As for the intended reflection of the Eagles Temple across 7th Avenue, this is an interesting homage to that landmark. It reminds me of the storied reflection of Trinity Church in the adjacent Hancock Tower’s wall of glass in Boston’s Back Bay. There’s something playful and creative about this approach to a response to the
The western side of Seventh Avenue between Pike and Union streets consists of one uninterrupted, blank concrete facade. Photo by DJC staff.
historic landmark. Yet I also fear for the long-term viability of the mirrors.
Again, actual street-level tenant space, with doors and windows, could last the lifetime of the building with a changing array of establishments naturally responding to their street-level location with appropriate displays and accessibility. Yet the placement of mirrors seems so impermanent. Does the Sheraton Hotel management really intend to maintain and likely replace those mirrors essentially ad perpetuum?
Not to be ever the naysayer, I am anxiously awaiting the unveiling of the 7th Avenue “garden walk” next Spring as it will be a vast improvement over the existing pitiful situation. And the Gustafson Guthrie Nichol group do marvelous work, so it will be a pleasure, yet again, to interact with their work in our cityscape.