More architecture firms changing their names

The New York Times has an interesting article about how some architecture firms are moving away from

Photo courtesy of photobucket.com.
listing star architects in the company name. Here is the story.

  • Anne Whitacre

    This is always an interesting conundrum. While those of us in the business know that any architectural project is a collaboration, the relationship between the principal parties to the contract (Owner, Architect, Contractor) tends to be a personal relationship. Its one of the reasons that there are non-compete clauses in hiring contracts, or you see clients leave when a partner leaves a firm.
    Koolhaus may work in a firm named OMA, but even in announcements, the firm name is secondary and when the Seattle Public Library is described, its typically a “Koolhaus” building, not an “OMA” building. I think the large firms that have been reduced to initials manage to make this happen — HOK, HKS, NBBJ, SOM — but these firms are now in their second or third generation of leadership and have gone through the expansion and re-configuring necessary to make this happen successfully.