Architecture: 5 cents
Wednesday, January 7th, 2009
The 27-year-old architect, who said he’d been laid off twice this year, has spent the last two Sundays at the Ballard Sunday Market doling out design advice and a chuckle – on the cheap. He set up a booth with a sign that reads “Architecture 5 cents.”
These are certainly scary times for the A/E industry, but, as in the case of Morefield, such times can also uncover unique opportunities when designers use creative approaches. I’ve been working on an ongoing series for the DJC on the economy and its affect on the A/E industry. The story has gotten increasingly bleaker over the past few months, but most architects aren’t resorting to Morefield’s tactics just yet.
In the most recent installment of the series, architecture industry execs told me they see a lot of opportunity in these gloom times. New markets, urban redevelopment, increasing demand for green design and a chance for Seattle to lead in the next economy topped the list.
