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Business: Niche Doctor

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May 1, 2001

Are you taking a risk or gambling?

By DR. LYNDA FALKENSTEIN
Special to the Journal

Q: I have been in corporate America for nearly 25 years and am itching to test my wings as an entrepreneur. Up until last fall, I was ready to launch, but now with the apparent economic downturn, I’m edgy about going out on a limb. What do you think? With things so volatile, should I wait a while to risk?

A: Not knowing your specific situation, I must reply with some generalizations which reflect my view about risk-taking in general. To better understand how I view this subject, you need to know one of my favorite quotes, which goes like this: “Behold the lowly turtle. It only gets ahead by sticking its neck out.”

. . .

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Dr. Lynda Falkenstein is the author of "Nichecraft: Using Your Specialness to Focus your Business, Corner Your Market, and Make Customers Seek You Out." Send her questions about your business via email at drniche@falkenstein.com or visit her web site at http://www.falkenstein.com.


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