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July 20, 2017

BCJ weaves tech into architecture at clothing store in San Francisco

By JOURNAL STAFF

Photo by Matthew Millman/Bohlin Cywinski Jackson [enlarge]

Bohlin Cywinski Jackson has designed a new concept store for an eco-conscious women's clothing brand called Reformation in the Mission District of San Francisco.

The 3,400-square-foot space opened in February in a historic building at 914 Valencia St.

In a press release, BCJ said technology has been integrated into the architecture to provide patrons with a highly personalized experience.

The project reimagines the traditional retail model by organizing displays, fitting rooms and warehouse in sequential order, incorporating a digital interface throughout.

The display area is a gallery of products, with wall-mounted touch screens for visitors to select and reserve items for trying on.

A fitting room concept, known as the “magic wardrobe,” makes the fitting area into a personal dressing room, BCJ said.

Products are added to the rooms via a system of magnetic door locks that open one side at a time, allowing for privacy between the fitting rooms and the back of the house. Customized lighting and audio helps to enhance the experience.

The architecture firm said it has designed several concepts with technology at its core, having been Apple's design partner for over 15 years and helping to pioneer a new retail model for the company.




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