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May 24, 2013

How to avoid disasters with online marketing

  • Word of mouth has been wildly amplified by anonymous reviewers and online comments. The reactions they trigger from businesses can make all the difference.
    • By CRISTINA SILVA
    Associated Press

    PHOENIX — It was the customer service disaster heard around the Internet.

    An Arizona restaurateur, fed up after years of negative online reviews and an embarrassing appearance on a reality television show, posted a social media rant laced with salty language and angry, uppercase letters that quickly went viral, to the delight of people who love a good Internet meltdown.


     
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