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January 30, 2014

Starbucks CEO shifts focus to mobile, digital projects

NEW YORK (AP) — Starbucks CEO Howard Schultz says he plans to spend more time developing the coffee chain's rewards program, mobile payments and other digital projects of growing importance.

The announcement comes after Starbucks last week noted a “seismic” shift to online shopping during this past holiday season. Executives blamed the changes for its slower growth in the quarter, saying that fewer people milling about at malls meant fewer opportunities for them to stop in at their local Starbucks.


 
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