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April 14, 2014

Made-up marketing words: which ones stick?

  • Some are just puzzling (like honeyteering or bleisure?) while others (like staycation) live on because they come in handy.
  • By BETH J. HARPAZ
    AP Travel Editor

    NEW YORK — Hotels advertise “bleisure” packages. The Thai Tourism Authority is promoting “honeyteering.” And a Mississippi TV anchor told advocates of gay equality to “go on gaycation.”

    Whatever you're doing on vacation, chances are there's a made-up word to describe it. Combine honeymoon and volunteering, you get honeyteering. Combine business and leisure, you get bleisure. Add glamour to a camping trip with wine, steak and scented candles, and you're glamping.


     
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