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July 1, 2014

Google Glass is getting fans closer to the action

  • The $1,500 glasses have endless revenue possibilities, from sponsorship deals for content streams to a possible attendance boost at stadiums.
    • By JAY COHEN
    AP Sports Writer

    CHICAGO — Your favorite team is playing for the title, and you are in the middle of the field. You have a ticket in the very top row for an NBA playoff game, and a courtside seat. The referees are reviewing a big play in the final seconds, and you are right there in front of them.

    Google Glass is slowly becoming more common in sports as teams and broadcasters try to bring fans closer to the action. The Philadelphia Eagles are going to test the Internet-connected eyewear for in-game use, and a company with a key application for the technology says it has secured a new round of financing that will help roll out its Glass program to sports, entertainment and other fields.


     
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