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July 9, 2014

Crumbs shows dangers of focusing on single product

By CANDICE CHOI
AP Food Industry Writer

NEW YORK — Turns out, being a one-hit wonder is risky.

When Crumbs, the New York City-based chain that built its business around cupcakes, shuttered several dozen of its remaining locations on Monday, it seemed like an abrupt ending for a company that opened a decade ago to ride the wave of popularity of the sugary treat sparked by the TV series “Sex and The City.”


 
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