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August 5, 2014

Wal-Mart trying to boost online sales

  • Online sales are only a fraction of the $473 billion Wal-Mart generated in overall annual revenue, dwarfed by Amazon's $60.9 billion in annual sales.
  • By ANNE D’INNOCENZIO
    AP Retail Writer

    NEW YORK — Wal-Mart, in its latest bid to compete with nemesis Amazon.com, is rebuilding its website to further personalize the online shopping experience of each customer.

    Wal-Mart is rolling out a feature that will enable its website to show shoppers more products that they may like, based on previous purchases. It will also customize Wal-Mart's home page for each shopper based on the customer's location, local weather and the customer's search and purchase history.


     
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