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September 10, 2014

2 wineries let crowds help make their wines

  • Columbia Crest Winery is using crowdsourcing to create a cabernet, letting people vote online about irrigation techniques and harvesting.
    • By MICHELLE LOCK
    Associated Press

    Ever taken a sip of wine and thought, “I could do better?” Now's your chance.

    Two wineries — Columbia Crest in Washington and La Crema in California — recently launched crowdsourced wine projects in which online voters get to decide everything from the types of grapes used to produce the wine to the design of the label on the bottle. Being a home winemaker just got a lot less messy.


     
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