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January 23, 2015

Cadillac wants ‘boutique' stores, maybe holograms

  • Cadillac sales fell in the U.S. last year at a time when other luxury brands were booming.
    • By TOM KRISHER
    AP Auto Writer

    DETROIT — In an effort to better compete with BMW and Mercedes, Cadillac wants about 700 smaller U.S. dealers to create “boutique” stores that focus on the General Motors luxury brand.

    The move was outlined Thursday at the Washington Auto Show by Cadillac President Johan de Nysschen, and is designed to improve a customer's buying experience so it matches or exceeds other luxury brands.


     
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