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March 2, 2015

Taco Bell, McDonald's lose the logos, try out some stealthy, hipster moves

  • It's hard to tell that PepsiCo makes the new craft soda Caleb's and or that The Corner cafe, which sells lentils and eggplant, is really a 'learning lab' for McDonald's.
  • By CANDICE CHOI
    AP Food Industry Writer

    HUNTINGTON BEACH, Calif. — At a taco shop in Southern California, milkshakes are served in mason jars and a chalkboard menu lists “The 1%er” made with lobster meat.

    The logo is a pink skull and instead of buzzers, customers are given license plates so servers can identify them when bringing out orders.


     
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