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July 16, 2015

Amazon ‘Prime Day' sale doesn't match the hype

  • Some customers said discounts weren't deep enough; others didn't like the limited time and selection. One analyst says sales will be decent but not earth shattering.
    • By MAE ANDERSON
    AP Technology Writer

    NASHVILLE — Amazon aimed for Christmas in July with its much-hyped “Prime Day” sale. But some shoppers found a lump of coal instead.

    The online retailer said Prime Day would offer bigger sales than those during the winter holiday shopping season. The goal was to boost $99 annual Prime loyalty program memberships during the sluggish summer months. The sale gained so much attention, other retailers, including Wal-Mart, Target, Macy's and Best Buy, had sales of their own.


     
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