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August 6, 2015

Companies experiment with new apps for live streaming video

  • This form of social media is in its infancy, but companies are using Periscope and Meerkat to connect with social media-savvy customers.
    • By JOYCE M. ROSENBERG
    AP Business Writer

    NEW YORK — Companies have learned to use Facebook, Instagram and other social media to drum up business and now they're finding ways to exploit two new apps, Periscope and Meerkat.

    The apps allow users to stream live video using just a smartphone. Fast-food company Wendy's used streaming for the first time in June to spotlight its summer beverages. Snack maker Frito-Lay used its first streams to introduce viewers to its Doritos Roulette chips.


     
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