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May 4, 2016

‘Spying billboards' challenge privacy rights

  • Clear Channel Outdoor Americas said it uses anonymous data to measure travel patterns and behaviors, and target billboard ads to specific consumers.
    • By MICHAEL BALSAMO
    Associated Press

    NEW YORK — A U.S. senator is calling for a federal investigation into an outdoor advertising company's latest effort to target billboard ads to specific consumers.

    New York Sen. Charles Schumer has dubbed Clear Channel Outdoor Americas' so-called RADAR program “spying billboards,” warning the service may violate privacy rights by tracking people's cell phone data via the ad space.


     
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