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May 17, 2016

Jet.com wants to reinvent how you shop

  • It uses a real-time pricing algorithm to determine which sellers are the most efficient in value, and adjusts prices based on what's in the checkout cart. Users can customize orders for more savings.
  • By ANNE D'INNOCENZIO
    AP Retail Writer

    NEW YORK — Jet.com CEO Marc Lore has set out to reinvent the shopping cart.

    The marketplace site, launched last July to a lot of scrutiny, now sells about 11 million products, from jeans to diapers, from more than 1,800 retailers.


     
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