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October 27, 2016

Target plays up value for the holiday season

  • The chain needs to convince shoppers that it's the place for deals.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    NEW YORK — From a Broadway-style marketing campaign to more exclusive toys, Target wants to lure shoppers during the final critical months of the year. More importantly, though, it needs to convince shoppers that it's the place for deals.

    The Minneapolis-based retailer is heading into holidays a little bruised after seeing drops in customer traffic and a key revenue measure, and acknowledging that it didn't push the second part of its “Expect More, Pay Less” slogan. It hopes emphasizing value and some of the promotions that have worked in the past will win back customers.


     
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