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January 10, 2017
NEW YORK — Instead of romantic proposals and engagement rings, the commercials trying to sell a new generation on diamonds show young couples rolling around on a bed, arguing in a car and even questioning whether they'll ever marry.
The ads are one way the diamond industry is trying to reach millennials, the under-35-year-olds who may be more focused on paying off student loan debt than buying diamonds and getting hitched.
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