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April 18, 2017

How Bonobos changed the way men shop

By The Associated Press

NEW YORK — Andy Dunn didn't start out with an interest in fashion. But he ended up co-founding an online menswear company called that targets customers like him: male shoppers who want a wardrobe of nice-fitting clothes but need help.

The company called Bonobos started out in 2007 with a line of men's pants — a curved waist band with a flattering fit. They were different from what was out there and were designed by his good friend and now business partner Brian Spaly. Bonobos now has expanded into an array of other products including shirts, ties, belts and jackets. It's also opening showrooms called Guideshops, where customers try on the clothes with the help of stylists. But there's no inventory so customers order online at the store and have their clothes delivered to their homes or office a few days later. It now operates more than 30 stores scattered around key cities like Chicago, New York and Atlanta. It plans a total of 100 by 2020.


 
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