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July 14, 2017

McDonald's faces a supersized challenge

  • The number of McDonald's locations in the U.S. is set to shrink for the third year in a row.
  • By CANDICE CHOI
    AP Food Industry Writer

    ROMEOVILLE, Ill. — McDonald's is hoping to make a difference in its future seven seconds at a time.

    The company that helped define fast food is making supersized efforts to reverse its fading popularity and catch up to a landscape that has evolved around it. That includes expanding delivery, digital ordering kiosks in restaurants, and rolling out an app that saves precious seconds.


     
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