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July 20, 2017

Why some firms focus on quirky perks

  • A restaurant franchisor — which provides yoga equipment, a rock climbing wall and office bikes — says the perks help make employees better versions of themselves.
  • By JOYCE M. ROSENBERG
    AP Business Writer

    NEW YORK — Sabbaticals, massages, or a home maid service? Bike maintenance, tattoos or guitar lessons? Some small and medium-sized companies are offering quirky and enviable perks to try to attract and keep the best workers.

    The hundred staffers at marketing firm Velvet Media can periodically spend a month working at any of its offices — Denver, Tokyo, Bangkok or Venice, Italy — with the company paying their expenses, co-CEO Daniele Gatti says.


     
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