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September 19, 2017

More online retailers let you try before you buy

By JOSEPH PISANI
AP Business Writer

NEW YORK — Amazon will launch a service that lets customers order clothes, try them on at home and pay only for what they keep. It sounds novel, but Amazon is actually late to the party. Several online startups have offered try-before-you-buy options for items including jewelry, clothing, glasses and more.

It makes shoppers less nervous about buying online, the companies say, and also gives people a chance to touch and try on a necklace or shirt before splurging. The retailers also know that getting you to try something at home means you're more likely to keep it.


 
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