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October 2, 2017

Walmart armors up for food fight with Amazon

  • A new brand, called Uniquely J, will focus on younger customers in urban areas, offering select coffee, olive oil, paper towels and other products.
    AP Retail Writer

    Walmart's Jet.com will launch a higher-end grocery line targeting millennials, just over a year after Walmart spent more than $3 billion for the fast-growing online retailer amid more intense competition from Amazon.

    Amazon.com Inc. last month closed on its acquisition of Whole Foods, as Walmart, Target, and other supermarkets fight to win a bigger slice of the grocery market. And pushing private brands — when they work — offers high profit margins since stores have control of sourcing. Whole Foods has done well with its private label 365 By Whole Foods Market, which is being expanded to Amazon.com.

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