Welcome, sign in or click here to subscribe.
Login: Password:
     


 

 

  Business


Subscriber content preview

December 27, 2017

Harley grapples with aging customer base

  • In addition to riders getting older, a slow economic recovery has made it harder for millennials to buy new motorcycles.
  • By IVAN MORENO
    Associated Press

    MILWAUKEE — Harley-Davidson is placing a renewed emphasis on teaching people to ride as part of its efforts to attract more customers.

    The Milwaukee-based company's decision to expand the number of dealerships with a Harley “Riding Academy” comes as the industry grapples with years of declining sales and an aging customer base.


     
    . . .


    To read this story in full login or purchase a subscription.



    --