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March 23, 2018

Can crowdfunding save Toys R Us stores?

  • A group of investors is trying to raise $1 billion in funding to save a remnant of the toy chain.
    • By ANNE D’INNOCENZIO
    AP Retail Writer

    NEW YORK — Toy company executive Isaac Larian and other investors have pledged a total of $200 million and hope to raise four times that amount in crowdfunding in a bid to save potentially more than half of the 735 Toys R Us stores that will go dark in bankruptcy proceedings.

    The unsolicited bid faces a number of hurdles like finding other deep-pocketed investors, as well as getting a bankruptcy judge to approve such an unusual plan. It is the first known plan to keep the Toys R Us brand alive.


     
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